$54.00
Hydrates | Softens | Renews Virtue® Recovery Conditioner is a rich, luxurious conditionerthat helps bring...
$52.00
Cleans | Thickens | Volumizes Virtue® Full Shampoo works to add volume while it cleanses.It...
$58.00
Protects | Shines | Mends Virtue Healing Oil is a first-of-its-kind blend of pure, hydrating...
$48.00
Builds | Lifts | Sets Virtue® Volumizing Primer is a weightless spray formulated tobuild volume...
$52.00
Cleans | Replenishes | Nourishes Virtue® Recovery Shampoo works to rebuild damaged hairwith each use....
$48.00
Moisturizes | Smooths | De-frizzes Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable...
$54.00
Softens | De-Frizzes | Replenishes Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without...
$52.00
Hydrates | Nourishes | Repairs Virtue® Curl Shampoo is a rich, non-drying formula that gently...
$62.00
Detoxifies | Rebalances | Conditions Virtue® Exfoliating Scalp Treatment, exfoliating scrub and hydrating mask in...
$72.00
Soothes | Rebalances | Nourishes Promotes a healthy microbiome and improved barrier function, leading to...
$48.00
Thickens | Holds | Adds Body Virtue® Volumizing Mousse instantly thickens hair, adds body, bounce, and...
$44.00
Shines | Texturizes | Protects Prime,, polish, protect, and more with this hardworking universal styling cream...
$48.00
Volumizes | Adds Texture | Shines Virtue® Texturizing Spray is a styling spray designed toenhance...
$46.00
Volumizes | Texturizes | Sets Virtue® Lifting Powder is a weightless volumizing powder thatcombines our...
$48.00
Perfects | Holds | Blocks Humidity A dynamic hairspray with the perfect balance of flexibilityand...
$48.00
Hydrates | Defines | Enhances Virtue® Moisture-Defining Whip is a weightless, moistureenhancing mousse that combines...
Sold Out
Rebuilds | Strengthens | Silkens Virtue® Restorative Treatment Mask actively rehabilitateshair in need of extra...
$40.00
Rebuilds | Strengthens | Silkens Virtue® Restorative Treatment Mask actively rehabilitateshair in need of extra...
$56.00
Micro-Mends | Fortifies | Seals Chock-full of our patented Alpha Keratin 60ku® protein,the Split End...
$44.00
Cleans | Refreshes | Invigorates Virtue® Dry Shampoo is a weightless spray that absorbs buildupand...
$40.00
Detangles | Protects | Nourishes Virtue® Purifying Leave-in Conditioner is a lightweight mistthat gently nourishes...
$38.00
Detoxifies | Resets | Clarifies Virtue® Purifying Shampoo is a clarifying shampoo infusedwith Alpha...
$54.00
Hydrates | Silkens | De-Frizzes Virtue® Smooth Shampoo works to both cleanse and calmunruly hair....
$52.00
Cleans | Softens | Shines Virtue® Smooth Shampoo works to both cleanse and calmunruly hair....
$54.00
Conditions | Thickens | Revives Virtue® Full Conditioner thickens hair with each use withoutweighing hair...