Volumizing Primer

Builds | Lifts | Sets

Virtue® Volumizing Primer is a weightless spray formulated to
build volume and create the perfect foundation for style. This
light mist works to create memory at the root and architect
your style for all-day hold. Our unique formula also protects
against heat and environmental damage while mending fine
hair prone to breakage with our exclusive Alpha Keratin 60ku®
protein. It’s suitable for all hair types.


• Anyone looking to prep hair and maintain the architecture
 of style without weighing hair down. Especially good for
 those with fine or flat hair sensitive to product build-up
• Safe for color-treated and chemically treated hair


Hydrolyzed Wheat Protein
Enhances the appearance and feel of
hair. It increases suppleness and facilitates
styling while improving gloss/sheen and
the texture of hair.
Panthenol (Vitamin B5)
This natural B vitamin delivers moisture,
softness, and shine.
Hydrolyzed Soy Protein
A protein that helps to improve
manageablility, and condition and
moisturize hair, improving its overall
healthy appearance.