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L'Incroyable Blowdry Creme

This styling heat lotion is for every woman blowdrying her hair, with anti frizz and thermo protection properties, for an infinite repositionability without reapplying.

  • Slows greasing
  • 96h of anti frizz protection
  • Thermo protection up to 230 ° C
  • Enable touchable results
  • Natural feel
  • Repositionable abilities
  • Long wear hold

SRS ® technology uses Micro Beeswaxes to define a new kind of hold. The beeswax is heat sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.

Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.