L'Incroyable Blowdry

L’incroyable blowdry’s shape memory allows you to style and restyle in minutes. This means going curly, straight and curly again without reapplying.

  • Create endless looks with our ground breaking Couture Styling innovation
  • Miracle heat sensitive microwax technology allows the hair to set and re set styles with ease
  • The perfect blowdry in a bottle
  • Optimal shapeability
  • Infinite repositionability without reapplying
  • Zero stiffness
  • 96 Hour Extreme Anti Frizz Control
  • 450° Thermo Protection
  • FOR WHO: Every woman who blowdries. Easy to shape, long lasting shape memory and shine without compromising touchability

Groundbreaking, proprietary SRS® technology.
SRS ® technology uses Micro Beeswaxes to define a new kind of hold. The beeswax is heat sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.
Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.
Touchable results, natural feel, repositionable abilities, lasts for days.