Lifting Powder

Volumizes | Texturizes | Sets

Virtue® Lifting Powder is a weightless volumizing powder that
combines our patented Alpha Keratin 60ku® with invigorating
texture enhancers. Formulated to bring life to fine, flat hair,
this volumizing powder instantly absorbs for an immediate
lift, plus helps fullness last all day. Perfect for second-day
touch-ups to revive style.


• All hair types in need of volume and lift
• Safe for color-treated and chemically treated hair


Silica Silylate
Offers superior oil absorption.
Hydrated Silica
Adds lift, volume, and texture to hair.
Asiaticoside / Madecassoside
Helps to revitalize hair by neutralizing
free radicals.