Full Shampoo

Cleans | Thickens | Volumizes

Virtue® Full Shampoo works to add volume while it cleanses.
It dissolves excess oil, lifts the roots, and plumps each strand
for weightless, long-lasting body.


Infused with our first-of-its-kind Alpha Keratin 60ku® protein,
Full Shampoo and Conditioner were specifically developed
to add volume and density to fine, limp hair strands. These
extraordinarily lightweight formulas help build volume from
the inside out and will continue to improve the health of hair
over time.


Pink Pomelo - Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.
Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine.